Factors Influencing E-Commerce Adoption by Retailers: A Quantitative Analysis

Abstract

The purpose of this article is to report the results of a study conducted in India that looked at the spread and popularity of internet shopping. E-commerce operations have not developed at the same rate as the country's ICT sector, which is the biggest and fastest expanding in the Arab area. The rise of internet shopping throughout the world has largely been ignored by India's brick-and-mortar stores. For this reason, recent studies have been performed to better understand the factors that encourage or discourage brick-and-mortar stores in India from moving their operations online. Although the study project as a whole employ a variety of research methodologies, this particular article is concerned with a quantitative analysis of answers gathered from a survey of retailers in India, with the instrumentation of the questionnaire being based on the results of a qualitative analysis described in an earlier work. The primary results of the present study include a list of important criteria that influence retailers' choice to embrace e-commerce, together with quantitative indicators of the relative strengths of the different interactions.

Keywords: online retail, retailers, diffusion of innovations, E-commerce, adoption