Relative Influence of Different Media Used for Political Purpose on Political Attitude and Political Participation

Abstract

Introduction: The usage of social networking sites by many individuals to keep themselves informed about what is happening in the world has also contributed to the development of social media as an essential source of news and information.

Aim of the study: the main aim of the study is to Relative Influence Of Different Media Used For Political Purpose On Political Attitude And Political Participation

Material and method: This study examines how the political use of social media affects political attitude, involvement, and voters' party choice in Raipur. This is intended for the electorate of Raipur. 500 voters were selected for the sample.

Conclusion: Social media is the most often utilised platform for obtaining political information, followed by television. Attending political rallies, having direct contact with political candidates, and radio are the least utilised media sources for political information.

Keywords: Media, Political, Political, Attitude, Political Participation, etc..