A Study of Consumer Buying Behaviour & Marketing Strategy of Online Shopping

Authors

  • Ramendra Pratap Singh Research Scholar, Sunrise University, Alwar
  • Kailash Chand Sewal Associate Professor, Sunrise University, Alwar

Abstract

Online shopping is now required. Right now, it seems that anything may be had by just touching one's finger. Regardless of gender, everyone has to go shopping in order to conduct research on consumer purchasing patterns and online shopping marketing strategies. A questionnaire was used to survey a total of 500 individuals. Respondents were consumers in Punjab and the tri-city region. When a customer utilizes the internet to browse for products, study what they need to buy, and then submit an order, this is known as online shopping. The procedure of making an online purchase is completed once the products are delivered.

Keywords: online shopping, product, pricing, placement, promotion consumer buying behaviour & marketing strategy

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Published

2023-06-30

How to Cite

Singh , R. P. ., & Sewal , K. C. . (2023). A Study of Consumer Buying Behaviour & Marketing Strategy of Online Shopping. International Journal of Engineering Science and Generic Research, 9(3). Retrieved from https://ijesar.in/index.php/ijesar/article/view/201

Issue

Vol. 9 No. 3 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons LicenseInternational Journal of Engineering Science and Generic Research (IJESAR) by Articles is licensed under a Creative Commons Attribution 4.0 International License.